Sunday, March 9, 2008

How big is this Kitchen Sink!

With Obama at an advantage to clinch the Democratic Presidential nomination, the once-inevitable Clinton candidacy is fighting its way out, working every lever there is, in the Clinton machine. While it should only be expected, the Clinton campaign doesn't cease to launch strategic attacks from each and every direction.

The latest ploy is to encourage the idea of a Clinton-Obama ticket, in the minds of Democratic voters.

While this seems superficially to align with the best interests of the Democratic party, the subliminal message it delivers could have lasting impressions in the voters' minds at a subconscious level.

Before Obama built his coalition and momentum and proved his electability to the extent that he has, many voters considered him as a senator with presidential potential that could be tapped into, may be a couple of terms later. The Clinton campaign is not only reminding voters of that notion, but also playing that to Hillary's advantage when she needs it the most.

There is a significant % of Democratic voters who wouldn't mind electing either candidate as President, and this message is to "prime" them, so that they would vote for Hillary now, and assume that Obama, the new guy, could always make it two terms later.

It makes me wonder if this is a bottomless sink at times... I've already added Mark Penn's Microtrends to my Amazon wish list! It is quite exciting to get into the minds of these guys and examine how they try to get into yours!